A full site redesign
- New design system. Flat surfaces, two brand lights, a floating pill nav, a three-tier pill button system with invert hovers, and growth-based scroll animations on every page — always subscribed, always growing.
- New homepage hero. A live product-page demo: the real Subscribe & Save widget customizes itself — a ghost cursor picks accent colors and types discounts and button copy into real editor fields while product photos rotate behind it.
- Mobile-first touches. Feature cards become a swipeable rail with dot navigation on small screens, with inertial smooth scrolling sitewide.